
Courtesy of Marketing Magazine
Where are Malaysian SMEs in terms of our use and practice of marketing?
The findings of Kee Cheng Guan’ study (The Four “X’s” SME Marketing Model: A Non-Technical Approach to Marketing for SMEs in Malaysia, 2008) reveal that while “SMEs in Malaysia do acknowledge the importance of marketing”, “most SMEs in Malaysia have a weak understanding of marketing which leads to the inability to take advantage of this essential tool.”

















